“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” — Howard Gossage The Practice Writing good copy and content is a hard thing. It takes time and study. Time to practice, time to read. There are some great books out there to help you with your writing chops. If your bent is […]
Archives for September 2020
Living and working in the south of Spain opens your eyes to the difference in European cultures. And how borders can create a strange clash that jars the mind in a few short steps. I was sent to teach in a university in the town of La Línea de la Concepción. An old town that lies […]
Every great story is driven by a powerful, unforgettable character. The success of the unforgettable character is to leave the audience asking questions, hoping there will be a sequel, or determined to binge-watch through the weekend. Nurse Ratched Step-by-Step “Ratched” reveals too much of Ratched. We want to know who she is, but better to […]
Local vendors encourage locals to involve themselves in their community by getting to know it better. Staying in the neighbourhood when shopping, when walking for relaxation, and building friendships that are mostly just down the street solves a lot of problems easier than trying to find friends on the other side of town.