Reading books, blog posts, and any text has come a long way over the years. Firstly, we tried to read on those old big glaring computer screens , but soon discovered that it caused the eyes to water, ache and turn zombie-red after a short Continue Reading
Archives for September 2019
How to make Your Copywriting Speak to Client Feelings
A Human Being is Hard-Wired to Love a Good Story Copywriting is a powerful communication tool. It was a basic form of writing back in the heyday of Madison Avenue, it found its power in dominating a whole page in the Sunday magazines of the Continue Reading
Why your Gut Feeling is more Powerful than Logic
“Gut feeling” is that powerful inner feeling that we feel we must follow. Logic and reason is something we follow with the hope it will work out. Sometimes, when we listen to that urge to do something without further consideration, we discover Continue Reading