If you want to develop empathy, write for others. If you want to be a good writer, learn to articulate. What are the benefits of starting a personal blog? How can you grow through blogging? Well, firstly, is to think about what you want to write. Then whittle that idea down to an angle. If […]
A Content Writing Book that Really Helps You Get New Copywriting Clients
Content Writing can be rewarding. You only need to find your niche, and put your heart, mind, soul, and fingers into the work, and you’ll be on your way. There’s a bit more to it than that, though. I’ve been a teacher for nearly two decades. Storytelling was always my thing, so I have also practised the […]
Write Powerful Copywriting Content that Gets the Sale
Writing Copywriting content for product information, and copywriting for sales success. When we learn to write commercially, we have to think outside of the box, try to be different in our approach. But at the same time, it is important to remember that communication with the reader is the core objective, so we turn to […]
The Heart of Writing Good Copy
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” — Howard Gossage The Practice Writing good copy and content is a hard thing. It takes time and study. Time to practice, time to read. There are some great books out there to help you with your writing chops. If your bent is […]