“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” — Howard Gossage The Practice Writing good copy and content is a hard thing. It takes time and study. Time to practice, time to read. There are some great books out Continue Reading
How to make Your Copywriting Speak to Client Feelings
A Human Being is Hard-Wired to Love a Good Story Copywriting is a powerful communication tool. It was a basic form of writing back in the heyday of Madison Avenue, it found its power in dominating a whole page in the Sunday magazines of the Continue Reading